Two equal-weight actions—View work and Read the essay—split the first decision, which is exactly when a skimmer closes the tab.
“Read the essay →” next to a black “View work” box is two equally polite exits; neither says what happens after the click or which one is the real door.
Trust is a black box labeled NOW: product names with no screenshot, no outcome, no date—so the sidebar looks like a sticky note, not evidence.