house roast — unsolicited, free
The hero sells ‘hit send’ but never shows the email. Visitors who came for the awkward copy leave when they can’t preview the actual words they’d put their name on.
Fix. Add a collapsed sample notice next to the first overdue row so the promise is visible before the $12 click.
"I already have a desk" reads like a leftover nav joke, not a path. After a headline about sending email, that line does not tell anyone what happens next or why they would click it.
Fix. Rename it to a concrete secondary action ("See a sample nudge" or "How sending works") and put the destination in the link text.
"we never email your clients, and we never touch your bank" is the page arguing with an objection it never earned. It spends the hero on what you refuse instead of what the overdue invoice looks like after send.
Fix. Lead with one written notice and the late-day count, then tuck the never-email / never-bank line under the CTA as a one-line reassurance.
"WHAT YOU LOOK AT" is a label, not a demo. Two fake rows and a giant "17 days late" do not prove the email is already written; they prove you can typeset a table.
Fix. Show the actual notice body next to the row, with the real figures filled in, so the headline's promise is visible without another click.
The hero is a sermon and a spreadsheet fighting for the same cream canvas: a three-line display headline, a paragraph that still has to explain the product, then a pale card whose first row is the caption WHAT YOU LOOK AT—as if the layout itself forgot what the eye should hit.
Fix. Cut the body to one sentence under the headline, kill the section label, and let the invoice list start immediately under the CTA with a real column header (Client / Due / Amount / Late).
The late-day numerals (17, 2) sit in a different optical size and weight than the money, so the only number that should punch reads like a footnote that wandered into the margin.
Fix. Lock amount and days-late to the same tabular figures, same baseline, and give late a single accent color instead of a second type scale.
A cold visitor gets the vibe in one breath and then hits a wall: the only proof this thing exists is a styled mock list. No logo strip, no quote, no ‘sent 400 nudges last week.’ That’s the tab-close moment—pretty fiction, not a product they can trust with real invoices.
Fix. Put one specific social-proof line under the hero (volume, a named role, or a before/after snippet) and label the table as a live or anonymized example.
"Cancel any time · 10 invoices · no accounting connection" is fine print pretending to be trust. There is no name, no sent-email proof, no "this went out last Tuesday"—only a price chip.
Fix. Add one anonymized before/after (overdue row + the sent copy) or a single operator quote about hitting send, then keep the cancel line.
Trust is a pinky-swear in 14px gray—'we never email your clients, and we never touch your bank'—parked where a screenshot of the actual send-from-your-inbox flow should be.
Fix. Replace that sentence with a two-step visual: draft in Overdue Desk, send from the user's own mail client, plus one line of who never sees the thread.
‘I already have a desk’ reads like an inside joke for people who already bought. First-timers treat it as a dead end or a second product and bounce instead of starting.
Fix. Rename it to a plain secondary action (‘Sign in’ or ‘Open my invoices’) and keep the joke for post-login.
Not screenshot-worthy? 48 hours from the card, refunded. Write support@lamonade.xyz. Back to the board.